Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

Why the ‘gift of the gab’ doesn’t matter in sales

November 18, 2024

What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed

Getting inside your customer’s mind – Marketing Position

November 11, 2024

Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Volvo. In this VLOG, Grant explains why.

A picture paints a thousand words but who cares?

November 4, 2024

Imagine trying to memorise a poem visually, where you're not allowed to say the words out loud. You'd find it almost impossible. Grant explains that there's a good reason for that and how it applies to your business.

Is your business customer centric?

October 28, 2024

Is your Business Customer centric? Of course it is! That's what everybody says! In the VLOG, Grant suggests a way to test it.

Loyal Customers Don’t Give Referrals

July 29, 2024

When looking for referrals, who do you approach first, brand new or long term customers who have enjoyed using your product or service for many years? In this Vlog, Grant explains it’s not who you think…

Differentiation is overrated

July 22, 2024

Compare Coke v Pepsi. They are both sticky brown liquids. So just how different are they from each other? Grant argues that just being different from your competitor, isn’t what marketing is all about.

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Featured Lessons

Gain valuable insight from our experts

How does my online ‘content’ integrate with being social?

November 17, 2024

Coca Cola can be very social because it's a fun brand, that people will engage with and talk about, but if you're making ball bearings, that's not quite the same thing…

Keeping messaging simple

November 11, 2024

You’ve got a lot to get across in your presentation, so what stays and what goes? In this lesson, presentation expert Simon Morton, explains how to cut out the clutter.

What role can Mastermind groups play in helping people achieve the results they want?

November 4, 2024

In this lesson, David Hyner explains the origins of the Mastermind group and its pivotal role in the industrial revolution.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

15 November 2024 Marc Lees - What a cracking day at the 2024 National Sales Conference ! The epyx Limited wider commercial team and I soaked up insights from some top-tier speakers and left feeling fired up (and maybe a bit smug about how good we’ll be after this). Lots of good content, but standout for me were: Grant Leboff challenged everything we thought we knew about sales in the digital age—mind blown

15 November 2024 Rachel Dodd (Stephenson) - A marketer at National Sales Conference? Was I lost? No, it was just time to put my money where my mouth is in my belief that sales and marketing are just different ends of the same spectrum, and learn more about the sales end of business. Some brilliant tips about creating theatre in sales from Grant Leboff have left me determined to see what I can do to create that spark in my team's work.

14 November 2024 Paul Brooks FCILT FIoD - Grant Leboff sharing System 1 from The Emotional Mind when developing sales capability! Absolutely loved the cake story! Architecting the first engagement and the pitch - what we use and show: Wear, Room Setup, Imagery, Language - Some really great messages this morning!

Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...

'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

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Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

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Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

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Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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Sticky Marketing

"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.