Sales & Marketing Video Lessons from Grant Leboff at Sticky Marketing Club

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Latest Vlogs

Videos from Grant Leboff

Are you going to the right parties?

December 16, 2024

We all make platitudes about - business being about reputation, it's about who knows you and who you know - and yet how many people strategically ensure they are known by the right people?

Why Would You Ever Close A Sale?

December 9, 2024

Why do people use the term 'closing a sale'? In this Vlog, Grant Leboff explains why it's the worst possible term you could ever use.

No Thanks Just Looking

December 2, 2024

Why is it that when you walk into a shop, and the sales assistant asks ‘can I help you’, the first thing you say is, 'No thanks. I'm just looking'. In this Vlog, Grant Leboff explains why you respond in that way and how that lesson can help you when selling in business.

The Lie About Open And Closed Questions

November 25, 2024

People don’t play the game anymore. Why do customers only give one word answers - when politicians, who are asked for a yes or no answer, can drone on for what seems like hours? In this VLOG, Grant Leboff explains why and how to overcome your dilemma

Why the ‘gift of the gab’ doesn’t matter in sales

November 18, 2024

What sort of person do you want to employ in a sales role? In this Vlog, Grant explains how the skills of a ‘typical’ salesperson have now changed

Getting inside your customer’s mind – Marketing Position

November 11, 2024

Ask most people what they consider is the safest brand of car, and the first one they're likely to suggest is a Volvo. In this VLOG, Grant explains why.

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Featured Lessons

Gain valuable insight from our experts

How do you achieve the right mindset in business?

December 16, 2024

Are your staff just doing their job or are they reaching for the sky? In this, the last lesson of this series, Professor Damian Hughes, in discussion with Grant Leboff, describes how Sir Alex Ferguson instilled the will in the Manchester United team to exceed all expectations.

How to make your company stand out from its competitors, and where to start

December 9, 2024

If you are going to create a dramatically different business, where do you start? In this lesson, Andy Hanselman explains that in many cases the answer is found in what other people think…

Exposing Sales Myths #8 – Fail to plan, plan to fail

December 2, 2024

Surely all sales people have to plan their calls ahead, but how much planning is too much? In this lesson, Sales and Marketing educator, Mark Blackmore, discusses with Grant Leboff where to find a balance between too much research and actually selling.

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What Others Say..

Reviews, Comments and Mentions from around the Internet.

12 December 2024 - Paul Hetherington. MBA FIoD - Vistage group Chair:- The Sex Pistols can teach you everything you need to know about marketing - Grant Leboff’s morning workshop to my Vistage UK CEO peer group was nothing short of mind blowing . One of the very best communicators we’ve ever seen!! Segmentation/Targeting and the importance of Brand is/was transformational .

15 November 2024 Marc Lees - What a cracking day at the 2024 National Sales Conference ! The epyx Limited wider commercial team and I soaked up insights from some top-tier speakers and left feeling fired up (and maybe a bit smug about how good we’ll be after this). Lots of good content, but standout for me were: Grant Leboff challenged everything we thought we knew about sales in the digital age—mind blown

15 November 2024 Rachel Dodd (Stephenson) - A marketer at National Sales Conference? Was I lost? No, it was just time to put my money where my mouth is in my belief that sales and marketing are just different ends of the same spectrum, and learn more about the sales end of business. Some brilliant tips about creating theatre in sales from Grant Leboff have left me determined to see what I can do to create that spark in my team's work.

Barry Phillips, CEO Legal-Island "A great outcome from our review meeting of your two days [consultancy]. See feedback below...

'Grant Leboff : the Gary Kasparov of the marketing world. A fantastic strategist and a brilliant tactician'
'Grant is a no nonsense, no fluff, marketing guru. Grab him for a day if you can get him and he'll save you six months of wondering, experimenting and messing'
Grant is without doubt the best consultant we've ever used... Straight talking, highly experienced and knowledgeable. First class!'

Problem Maps®

A Problem Map® to discover your customers problems so you can offer solutions.

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Media Interviews

Radio interviews and Podcasts featuring Grant Leboff in UK and USA

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Case Study: Solaraid

A case study on applying the principles of Sticky Marketing to a charity.

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Books by Grant Leboff

Grants bestselling books provide companies with the new principles of marketing so they can thrive in a digital world.

Myths of Marketing

"Grant Leboff's new book is a business survival tool. Marketing is evolving at light speed. Decision makers need worthwhile sources to be able to adapt. Leboff is definitely a worthwhile source." Zev Siegl, Co-Founder Starbucks Coffee (2020)

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Digital Selling

“Digital Selling not only challenges existing thinking about the most efficacious sale processes for today but also presents practical solutions based on experience to allow companies to start to generate greater success in this fast moving area”Andrew Peters – Managing Director, Siemens Digital Factory, Congleton, UK.

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Stickier Marketing

"Stickier Marketing is, I believe, genuinely essential reading - not only for marketing professionals but also for entrepreneurs, COSs and business leaders in every kind of organisation, large or small..."Rose Joneson, Amazon.co.uk 5 Star review (2014)

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Sales Therapy

"This book changed my life. My sales went from 30% to 40% in one month. I passed this book on to the top salesman in our office and he went above 50%." Andrew Vickery, Amazon.co.uk 5 Star review (2007)

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Sticky Marketing

"...I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. "Andrew Sercombe (Amazon.co.uk 5 Star review: Sticky Marketing 1st edition Published 2011)

“Superseded by 2nd edition; ‘Stickier Marketing’ published in 2014”

Lessons & Videos from Leading Sales & Marketing Experts

The Sticky Marketing Club hosts a Video Resource containing hundreds of video lessons from leading business, social media, internet and sales & marketing experts.